{"id":11492,"date":"2026-02-17T12:20:07","date_gmt":"2026-02-17T10:20:07","guid":{"rendered":"https:\/\/viviumdigitalawards.be\/?p=11492"},"modified":"2026-02-17T17:32:11","modified_gmt":"2026-02-17T15:32:11","slug":"vodcast-3-feprabel-et-brocom-a-propos-de-levolution-digitale-des-courtiers","status":"publish","type":"post","link":"https:\/\/viviumdigitalawards.be\/fr\/vodcast-3-feprabel-et-brocom-a-propos-de-levolution-digitale-des-courtiers\/news\/","title":{"rendered":"Vodcast 3 : Feprabel et Brocom \u00e0 propos de l\u2019\u00e9volution digitale des courtiers"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Comment la FVF et Brocom accompagnent\u2011elles les courtiers dans leur transformation digitale ?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FEekAvmIk90?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dans ce troisi\u00e8me \u00e9pisode des vodcasts des Vivium, Marie Kentros (responsable communication chez Feprabel) et Christine Jean (managing director de Brocom) se penchent sur le r\u00f4le des f\u00e9d\u00e9rations dans la transformation digitale du canal du courtage. Elles mettent l\u2019accent sur la mani\u00e8re dont la digitalisation peut renforcer le conseil humain, sur l\u2019importance de la visibilit\u00e9 hors ligne et en ligne, et sur la fa\u00e7on dont les initiatives sectorielles et la standardisation facilitent le quotidien des courtiers.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une digitalisation pour renforcer le conseil personnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si le c\u0153ur du m\u00e9tier de courtier est et reste le conseil personnalis\u00e9, les t\u00e2ches administratives r\u00e9p\u00e9titives monopolisent souvent un temps pr\u00e9cieux. Selon Feprabel, c\u2019est pr\u00e9cis\u00e9ment l\u00e0 que se situe l\u2019effet positif de la digitalisation\u202f: l\u2019automatisation des processus lib\u00e8re du temps pour le conseil au client et la d\u00e9fense de ses int\u00e9r\u00eats.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marie Kentros souligne que la digitalisation n\u2019a pas pour vocation de remplacer l\u2019humain, mais plut\u00f4t de lui donner plus de poids et de place lors de chaque contact. Gr\u00e2ce \u00e0 des processus plus efficaces, les courtiers peuvent se concentrer sur les \u00e9changes qui comptent r\u00e9ellement.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette vision se traduit dans les formations pratiques organis\u00e9es par Feprabel, notamment au sujet de l\u2019IA (g\u00e9n\u00e9rative), bas\u00e9es sur le principe \u00ab\u202fvoir\u2011faire\u2011pouvoir\u202f\u00bb, et imm\u00e9diatement applicables dans les bureaux de courtage. L\u2019adoption de nouvelles technologies devient ainsi concr\u00e8te\u202f: moins de perte de temps avec des proc\u00e9dures papier, plus de place consacr\u00e9e au client et une qualit\u00e9 de conseil accrue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visibilit\u00e9\u202f: en ligne et dans \u00ab la vraie vie \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitaliser ne signifie pas dispara\u00eetre du paysage. Brocom pr\u00e9conise une approche hybride\u202f: rester identifiable dans son environnement proche, tout en \u00e9tant visible sur les canaux digitaux.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concr\u00e8tement, cela passe par exemple par des enseignes lumineuses comme rep\u00e8re clair, par des \u00e9crans digitaux en agence, par une pr\u00e9sence centralis\u00e9e sur la plateforme Brocom et, depuis 2025, par des publications automatiques sur les r\u00e9seaux sociaux avec du contenu qualitatif, ce qui apporte de la coh\u00e9rence sans effort suppl\u00e9mentaire.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche cr\u00e9e une visibilit\u00e9 \u00ab\u202falways on\u202f\u00bb\u202f: le courtier reste dans l\u2019esprit de ses clients actuels et de nouveaux publics le trouvent plus facilement. La combinaison entre pr\u00e9sence physique et digitale amplifie fortement l\u2019impact du marketing local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les f\u00e9d\u00e9rations comme guides\u202f: de la formation \u00e0 la n\u00e9gociation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outre la formation, Feprabel mise sur un deuxi\u00e8me axe\u202f: veiller collectivement \u00e0 la faisabilit\u00e9.<br>La f\u00e9d\u00e9ration discute avec les compagnies, Portima et les pouvoirs publics pour veiller \u00e0 ce que les solutions digitales soient r\u00e9alistes dans la pratique quotidienne, et n\u00e9gocie \u00e9galement des avantages aupr\u00e8s des fournisseurs.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette approche \u00e0 la fois pratique et structurelle, Feprabel aide les bureaux de courtage \u00e0 ne pas se perdre dans l\u2019offre croissante de solutions, et \u00e0 choisir ce qui fonctionne r\u00e9ellement. R\u00e9sultat\u202f: moins d\u2019outils isol\u00e9s, plus de coh\u00e9rence. Exactement ce qu\u2019il faut pour transformer les gains de temps et les am\u00e9liorations de qualit\u00e9 en v\u00e9ritables r\u00e9sultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un langage commun qui connecte\u202f: Telebib2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La standardisation est le moteur silencieux d\u2019un service efficace. Telebib2 permet de pratiquer un langage commun pour les \u00e9changes entre courtier et assureur, r\u00e9duisant les mauvaises interpr\u00e9tations et le double travail.<br>Parce que Feprabel participe structurellement au d\u00e9veloppement de ces standards, les besoins des courtiers sont int\u00e9gr\u00e9s d\u00e8s la phase de conception.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela am\u00e9liore l\u2019interop\u00e9rabilit\u00e9 entre logiciels, acc\u00e9l\u00e8re les d\u00e9lais de traitement et facilite l\u2019int\u00e9gration contr\u00f4l\u00e9e de nouveaux outils. Pour les bureaux, cela signifie moins de friction dans les processus et plus de temps pour le client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019avenir est hybride<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Brocom, le secteur \u00e9volue vers un double niveau de service\u202f: la technologie acc\u00e9l\u00e8re les processus standardis\u00e9s, tandis que les entretiens de conseil &#8211; en pr\u00e9sentiel ou en visioconf\u00e9rence &#8211; gagnent en profondeur.<br>Christine Jean r\u00e9sume ainsi\u202f: ce n\u2019est pas toujours n\u00e9cessaire d\u2019\u00eatre face\u2011\u00e0\u2011face, tant que l\u2019\u00e9change reste personnel et bas\u00e9 sur la confiance. Dans cette combinaison, le client a face \u00e0 lui un interlocuteur privil\u00e9gi\u00e9, et le courtier gagne en efficacit\u00e9.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les bureaux, cela implique d\u2019investir dans des outils qui apportent de la rapidit\u00e9 l\u00e0 o\u00f9 c\u2019est possible, et de r\u00e9server du temps pour les \u00e9changes o\u00f9 le contexte, la nuance et la confiance font la diff\u00e9rence. C\u2019est l\u2019\u00e9quilibre entre efficacit\u00e9 et qualit\u00e9 de service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9cosyst\u00e8me belge avec une force collective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Belgique se distingue par l\u2019intensit\u00e9 de la collaboration\u202f: f\u00e9d\u00e9rations, assureurs, Brocom, Portima et initiatives comme les Vivium Digital Awards se renforcent mutuellement et cr\u00e9ent un \u00e9cosyst\u00e8me o\u00f9 le courtier peut continuer \u00e0 jouer son r\u00f4le d\u2019interlocuteur principal.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les campagnes nationales gagnent en impact positif lorsque chaque bureau relaie le message localement\u202f: la visibilit\u00e9 centrale se multiplie jusque dans la rue.<br>Selon Marie Kentros, cette dynamique collective explique en partie la position si solide que garde le canal du courtage en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La digitalisation n\u2019est pas une fin en soi, mais un acc\u00e9l\u00e9rateur pour le conseil humain. Gr\u00e2ce aux formations, aux standards et aux initiatives collectives, Feprabel et Brocom aident les courtiers \u00e0 rester agiles, \u00e0 renforcer leur visibilit\u00e9 et \u00e0 hausser durablement le niveau de service et de conseil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><a href=\"https:\/\/youtu.be\/FEekAvmIk90\">D\u00e9couvrez ici le vodcast complet.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce troisi\u00e8me \u00e9pisode des vodcasts des Vivium, Marie Kentros (responsable communication chez Feprabel) et Christine Jean (managing director de Brocom) se penchent sur le r\u00f4le des f\u00e9d\u00e9rations dans la transformation digitale du canal du courtage. Elles mettent l\u2019accent sur la mani\u00e8re dont la digitalisation peut renforcer le conseil humain, sur l\u2019importance de la visibilit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[57,64,59,60,58,65,62,61,63],"class_list":["post-11492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brocom","tag-conseil-humain","tag-courtage-en-assurance","tag-digitalisation-des-courtiers","tag-feprabel","tag-standards-sectoriels","tag-technologie-dans-lassurance","tag-transformation-digitale","tag-vivium-digital-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feprabel &amp; Brocom : la transformation digitale des courtiers<\/title>\n<meta name=\"description\" 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